THE BENZHOR EFFECT

A startup in the online medical patient recovery management space came to Benzhor to help develop marketing and communications strategy and tools.

SITUATION

In 2011, startup NudgeRx needed assistance to get its product to market.

SOLUTION

Benzhor Group came onboard with the startup as acting marketing leadership. We created more than 25 technical articles for the patient portal, and ensured successful product user experience testing. As the company was just beginning patient trials, Benzhor Group led the crucial patient and doctor communications. And jumping in as the team as a marketing manager, we managed the full website development and created all customer-facing content.

RESULTS

NudgeRx was a finalist for Series A venture financing in 2012, and is still developing and testing its product. The company has started pilots in hospitals around the US, and continues to use the materials developed by Benzhor Group.