EXAMINE Your Business Goals

We help you clearly define your business goals, ask the questions you need answers to, in order to identify the opportunities and challenges.  We usually do this in a workshop setting (virtual or in person) with your key stakeholders and business leadership.

TOOLS: Stakeholder Workshops, Business Planning

PRESSURE TEST Your Assumptions

Integrated marketing affects every aspect of your business. We take a look at it from every angle. We talk to your users, customers and everyone who matters to your business. We challenge your assumptions to create a 360 degree view of your customers and your marketing efforts.

TOOLS: Voice of Customer Interviews, Focus Groups, Surveys, Industry Research, Competitive Analysis, Keyword Research, Best Practice Analysis, Web Analytics

ALIGN STRATEGY for Business + Customer

Our Deliverable: What it all means. We bring the meaning and insight we’ve gained during our pressure test to you in an executive level presentation.  We map our research to your business goals. We help you align the strategy for Leadership buy-in so you can move forward with the executable plan.

TOOLS: Presentations, Customer Persona Development, Content Strategy Research Reports, Videos, Training

BUILD A VISION with Strategy + Tactics

We believe in planning and executing intelligent marketing strategies. With the strategy defined and business consensus reached we can draw your blueprint. Based on the strategy that's founded on your business goals and customer needs, we will design the integrated tactics to make it all happen. We will deliver an executable marketing plan that can include content strategy, SEO strategy, business plans or integrated campaigns.

TOOLS & RESULTS: Marketing Strategy and Planning, Systems Recommendations, Process Improvements, Content Marketing, Search Strategy, Social Media Strategy, Business Plans

EXECUTE & Make It Live

Perhaps you have a marketing and IT teams in place. Maybe you have no one in house. We can leverage your existing relationships or can bring our own resources to execute the plan within time and budget constraints.

TOOLS: Project Management, Systems Integration, Creative Direction, Content Creation (web, video, graphics), Smart SEO, Social Media Execution, Trade Show and Live Events

MEASURE RESULTS to Amplify Success

You haven’t done anything well unless it drives back to a business goal. We help you track what’s working, see what isn’t, and then go back to adjust your strategy and the tactics. Testing and measuring initial assumptions keeps your business growing.  We help you understand and react to the “So What?” and “Who Cares?” questions you need to answer when looking at your analytics data.

We can do an analysis of your monthly stats or train you to interpret them. Benzhor Group can show you how effective your marketing is and help you close the loop on how your marketing investments add to the bottom line.

TOOLS: Digital Marketing Analytics, Customer Feedback, User Experience Testing