THE BENZHOR EFFECT

Equipped the owner of a new all-natural personal care product line with the tools necessary to succeed in one of the most competitive industries in the world. These including everything from a business plan to funding to begin production in preparation for imminent launch.

SITUATION

While on vacation in Indonesia, a Hollywood hair stylist was inspired to create a new line of all-natural personal care products made entirely of raw indigenous Indonesian ingredients. She partnered with a local Indonesian formulator to create a high-end line of all-natural beauty products. Though her products were effective, she was unsure about how to bring her proprietary formulations to the U.S. and effectively market her brand. She knew she was trying to enter a highly competitive market and turned to The Benzhor Group to help her build a sustainable business model for her new products.

SOLUTION

Benzhor Group put together a comprehensive report recommending various strategies the new company should follow when entering the U.S. market. By leveraging existing relationships with industry experts and analyzing industry reports, we were able to acquire the knowledge necessary for the company to succeed in the crowded space. And by continuously challenging Alami's founder on her approach, we helped her develop a product line that stood out from the rest. We helped her with research to recommend suitable formulators, cost-effective production methods, and product packaging.

RESULTS

Benzhor Group provided tangible reports detailing operational and marketing costs, allowing the company to acquire the necessary funding to take off. With the competitive intelligence we gathered, the founder was able to make strategic decisions when selecting formulators, manufacturers and distributors.

The company has developed a product packaging design based on findings from competitive industry research performed by Benzhor Group. With Benzhor Group’s recommended sustainable business model and strategic direction, the company is anxiously anticipating its broad launch.